Alon Bottles
Branding • Corporate Identity • Advertising
About
Alon is a water bottle company with a mission to blend modern urban lifestyle with environmental responsibility.
''We produce eco-friendly water bottles that not only reduce environmental impact but also resonate with the modern, urban lifestyle. Through our active presence on social media, we connect with our customers, sharing our passion for sustainability and stylish design while promoting a greener future. Join us in making a positive change, one bottle at a time.''
Briefing
They asked me to develop a comprehensive branding strategy that speaks to their core values and connects with their target audience of young people under 30 who enjoy going out, like attending festivals.
They requested my expertise to conduct full research on their competitors, target audience, and brand. Based on my findings, they wanted me to develop a cohesive concept and final design that includes:
1. Brand Identity: Craft a modern and appealing brand identity that reflects both urban culture and their commitment to sustainability.
2. Marketing Strategy:
Develop a robust marketing strategy that leverages social media and other platforms to engage with young, city-going consumers and promote our brand at festivals and events.
3. Web Design:
Design a user-friendly and visually engaging website that showcases their products and resonates with their target audience.
4. Packaging: Create eco-friendly and eye-catching packaging that highlights their dedication to the environment while appealing to the aesthetics of their audience.
