Chiang Mai Rotterdam is a restaurant that serves Thai delicacies. Chiang Mai wanted two poster advertisements to display in the city. I came up with these two viarants.
What we saw, is that advertisements for Asian restaurants lack the Asian flair. It was important that the authentic style and flavor was depicted in the posters. That was achieved by picking a certain color palette, in this case curry brown. Together with the green elements and the Thai wood pattern, everything came together well. We also decided to depict the dish very large, because food is Chiang Mai's biggest priority.