For Serene I made the impression for the product packaging and branding, such as the logo, bags and cards. The problem with everyday cosmetics brands is that the design and message are very plain and standard. We want to show through the packaging what the product is about and how it will make you feel, which is serene. The goal was to use simplicity to stand out and tell the message. This is achieved by being consistent throughout all designs.
Serene is a cosmetics brand, that focuses on calming scents familiar to India. Relax the mind, body and soul with calming fragenences from India. They produce shower gel, body cream, shampoo, body scrubs etc. All their products are made from organic substances and their materials are eco-friendly.